Pran Foods
PRAN-RFL launches ‘Eid for All’ campaign for underprivileged children
PRAN-RFL Group, a leading business conglomerate, has launched a campaign ‘Eid for All’ for underprivileged children on the occasion of Eid-ul-Fitr. The aim of the campaign is to bring joy and happiness to underprivileged children during Eid by providing clothing and food.
The details of the campaign were briefed through a press conference held at the head office of PRAN-RFL group in Dhaka city's Badda area on Wednesday.
As part of the initiative, PRAN-RFL group will give a portion of the sales of some of its brands, such as PRAN’s spice, fruit drink, milk, sauce, chinigura rice, puffed rice and RFL’s houseware and footwear products. Additionally, the group will give a fund from each transaction of its renowned retail chain shop Daily Shopping, Best Buy, Tasty Treat and Mithai. The collecting amount will be utilised to purchase Eid cloths and food for underprivileged children.
Thrive International, an international NGO dedicated to working with underprivileged children in Bangladesh, is collaborating with PRAN-RFL to support the campaign. PRAN-RFL will provide Eid clothing and food to orphanages and schools for underprivileged children operated by Thrive International.
Eleash Mridha, managing director of PRAN Group, said, “As part of our corporate social responsibility, we have taken the initiative to spread happiness to underprivileged children during Eid. We have engaged our customers to encourage us.”
R N Paul, managing director of RFL Group, said, “We have been taking various initiatives throughout the year to bring smiles to the faces of the poor people of our society. Through this, consumers, along with PRAN-RFL, can associate themselves with this noble initiative.”
Nurul Afser, head of Corporate Brand, said, “We have launched the campaign since 10th Ramadan. Customers will make more purchases in the upcoming week, centred on Eid. We hope we will be able to contribute a big amount of money for underprivileged children for providing gifts and food before Eid day.”
Touhiduzzaman, head of public relations of PRAN-RFL Group, and high officials of the group were also present at the programme.
